Tuesday, October 6, 2009

Avril Lavigne Entrepreneurship

Avril Lavigne Aside from musical and film career, she ventured into entrepreneurship. Avril Lavigne launched the clothing line Abbey Dawn in July 2008, featuring back-to-school collection. It is produced by Kohl's, which is the brand's exclusive US retailer. Named after Lavigne's childhood nickname, Abbey, used as an alias when Avril Lavigne started her recording career, she designs for the company and concepts emanate from her. Kohl's describe Abbey Dawn as a "juniors lifestyle brand", which includes apparel and jewelry with skull and zebra patterns similar to the artwork featured on The Best Damn Thing. She wore some of the clothes in Avril Lavigne's line at various concerts b/f the launch. The designs were also featured on the internet game Stardoll, where figures can be dressed up as Avril Lavigne.

She'll be releasing Avril Lavigne's 1st fragrance called Black Star, created by Procter & Gamble Prestige Products. The fragrance was announced via Lavigne's official website on March 7, 2009. Black Star, which contains notes of pink hibiscus, black plum and dark chocolate, will be released in summer 2009 in Europe, and later in America and Canada. It's expected to generate $50 million in sales.

Avril Lavigne MP3 Downloads
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